flowgen Brand Intelligence · Understand

What does AI believe about your brand?

flowgen Brand Intelligence answers one question, “How does AI understand our brand?”, in three parts. Perception shows the story AI tells, Accuracy checks every statement against your verified facts, and Knowledge holds the facts AI should trust.

  • 14Recurring narratives
  • 8Aligned
  • 4Missing
  • 2Need action
Sample data for MellowSkin, a fictional skincare brand.
MellowSkin · Perception · Last 30 daysChatGPT · Gemini · Perplexity · Claude
Narrative alignment68%↑ 6 pts
  • Aligned68%
  • Missing24%
  • Needs action8%
What AI repeats
    01PerceptionHow AI describes your brand
    Why Perception

    Sentiment is a score. Perception shows the story behind it.

    A score tells you how AI sounds. Perception tells you what AI believes about your brand, where that belief comes from, and what to change.

    Sentiment
    72%Positive

    One number. No reason, no source, no next step.

    Perception
    Known for
    Sensitive skinLightweight texture
    Missing
    Dermatologist tested
    Outdated
    Limited product range
    Risk
    Fragrance concerns

    Perception explains what the score cannot.

    AI answer reader

    See exactly how AI describes your brand.

    Pick a question buyers ask. flowgen reads the answer, marks every phrase that carries a narrative, and lists what the answer leaves out.

    Sample data
    flowgen Brand Intelligence · MellowSkin · Questions buyers askAligned Gap Risk Opportunity
      Narrative map

      See the narratives shaping your brand.

      Every theme AI repeats, sized by how often it appears and colored by its status. Hover a theme to see where it stands.

      • Aligned · Positivematches the message you want to send
      • Missingimportant, but AI rarely says it
      • Mixeddescribed differently on each platform
      • Outdatedrepeats information that is no longer true
      • Inaccurate · Riskwrong, or likely to create a negative view
      Narrative map · MellowSkinNode size = mentions
      MellowSkin14 narratives
      Missing messages

      What AI isn’t saying matters too.

      flowgen compares AI answers with your verified brand message and finds the important facts AI consistently leaves out.

      The verified message lives in Knowledge, so every missing fact is one you have already approved.

      Message coverage · MellowSkinLast 30 days
      Your verified message · Brand Knowledge
      • Gentle on sensitive skin42 mentions
      • Lightweight texture31 mentions
      • Dermatologist tested0 mentions
      • Fragrance-free line2 mentions
      • 3-year clinical research0 mentions
      Coverage2/ 5core messages AI repeats
      What AI repeats
      Sensitive skinLightweight
      What AI misses
      Dermatologist testedFragrance-free lineClinical research
      Build content around missing messages
      Source trace

      Trace every narrative back to its source.

      See which pages are teaching AI what to say about your brand, then focus on the ones that matter most.

      Sample data
      Source trace · “Limited product range”18 AI answers
      Narrative
      Limited product range18 AI answers · 4 platformsOutdated
      Sources
      • BeautyGuideReview · Feb 2024 · 8 citationsHigh influence
      • SkincareTalkCommunity · 5 citationsMedium influence
      • mellowskin.com/productsOwned · 4 citationsOutdated
      What should you do?
      1. 1Update /products with the full range
      2. 2Publish a complete product guide
      3. 3Request an update from BeautyGuide
      Create action plan

      See which sources shape each story.

      How often each source is cited for each narrative. Switch the view to read it by theme or by source.

      Story or fact

      Is it perception, or is it true?

      Each narrative is checked against the verified brand facts in Knowledge. That is how an outdated story is told apart from a real product gap.

      Perception finds the story. Accuracy checks every individual claim against Knowledge and drafts the correction.

      Action

      Turn every narrative gap into an action.

      Perception does not end in a chart. Each issue comes with a diagnosis, the suggested actions, and a brief flowgen Content Agent can write from.

      Action plan · “Limited product range”Sample data
      Issue

      “Limited product range”

      Diagnosis

      OutdatedAI repeats the 2024 product list. The verified range is 18 products across 5 categories.

      Suggested actions
      • UpdateProduct range page
      • Content Agent“Complete MellowSkin product guide”
      • Add FAQ“How many products does MellowSkin offer?”
      • OutreachRequest an update from BeautyGuide
      Create in flowgen Content Agent
      Brief generatedReady for Content Agent
      Goal
      Correct the outdated product-range narrative
      Audience
      Sensitive-skin buyers comparing brands
      Evidence
      Brand Knowledge · 18 products, 5 categories, 6 launches since 2024
      Target sources
      Website + earned media
      Measured by
      flowgen Analytics · share of answers repeating the theme
      02AccuracyIs AI describing your products correctly?
      Fact check

      Every statement AI makes, checked against a verified fact.

      Accuracy pulls the statements out of each AI answer, such as specifications, prices, compatibility and policies, and checks each one against Knowledge. Every error comes with its source and a fix.

      • 38statements checked
      • 5wrong or outdated
      • 3fixes drafted
      Sample data for LumiHome, a fictional brand. Coffee machine line.
      LumiHome · Fact check · LumiBrewLast 30 days
      Accuracy score61.2%↑ 8.4 pts
      • Correct23
      • Outdated or incorrect5
      • Unverified10
        Verified facts come from Brand Knowledge. Accuracy never decides on its own what is true.Open Brand Knowledge
        How a check works

        Extract, compare, trace, fix.

        Four steps for every statement, in the same order, with nothing assumed in between.

        01Extract

        Pull the statements out of each answer

        Specifications, prices, compatibility, policies and what a product is for.

        “LumiBrew Mini has a 1.0L water tank.”38 statements from 24 answers
        02Compare

        Check each one against a verified fact

        Correct, outdated, incorrect, or unverified when Brand Knowledge has no fact for it.

        Brand Knowledge: 1.5L water tankVerdict: outdated
        03Trace

        Find the page that spread it

        Your own older spec sheet, a review site or a forum thread.

        lumihome.com/coffee/lumibrew-miniOlder spec sheet · cited by 3 engines
        04Fix

        Draft the correction

        A product page update, a new FAQ or a correction request, written in flowgen Content Agent.

        Update the product pageDraft ready for approval
        Claim explorer

        Every wrong statement, next to the fact and its source.

        Pick a statement. See what AI said, what is true, which engines repeat it, where it came from, and the fix.

        Sample data
        flowgen Brand Intelligence · LumiHome · Coffee machinesCorrect Outdated Incorrect Unverified
          Spread by engine

          See which engines repeat each error.

          The same wrong fact rarely appears everywhere at once. Accuracy shows where it has spread, so the fix goes to the sources those engines read.

          A statement that only one engine repeats usually has one source. One repeated by four has several.

          Wrong statements by engineShare of answers
          Verified facts

          Checked against facts your team approved, not guesses.

          Knowledge holds the specifications, prices and policies your team has verified. A fact that is not in Brand Knowledge is marked unverified instead of being assumed.

          See how Knowledge works
          Brand Knowledge · Coffee machines14 facts
          • LumiBrew MiniWater tank 1.5LVerified
          • LumiBrew ProGround coffee and capsulesVerified
          • LumiBrew MiniAutomatic rinse cycleVerified
          • LumiBrew ProHeats up in 25 secondsVerified
          • Policy2-year warrantyVerified
          • PolicyReturn policy (2026)Awaiting approval
          • LumiBrew MiniNoise levelNo fact yet
          Facts without a sourceAccuracy marks “noise level” unverified until the team adds the fact.
          From error to fix

          Watch the wrong answer disappear.

          Each fix is dated. Accuracy keeps checking the statement afterwards, so you can see when the error stops appearing and on which engine.

          Share of answers repeating the error8 weeks
          0.4%
          Latest week↓ 6.3 pts since the fix
            03KnowledgeThe facts AI should trust
            Powered by flowgen Memory

            flowgen does not guess your brand facts

            Knowledge holds the verified facts about your products, prices, policies and claims, each with its source. It is the single source of truth every flowgen product uses: Perception and Accuracy check against it, flowgen Content Agent writes from it, and flowgen Analytics acts only on what you have approved.

            Connect the documents where the facts already live

            Product manuals, spec sheets, price lists, support policies, press kits. Upload them or connect the sources you already keep.

            Ask which connections are available

            Turn source text into verified facts

            Each fact keeps its value, its source and its status. A fact is used only after you mark it verified, and an older value is retired when a newer one replaces it.

            A fact sheet for every product

            Value, source and status for every fact that matters to a buyer: capacity, runtime, price, warranty, certifications.

            Every sentence in a draft points back to a fact

            flowgen Content Agent writes from Brand Knowledge. Hover a source to see which sentences it supports, then approve the facts the draft used.

            When a fact is missing, Brand Knowledge asks instead of guessing

            A draft that needs a fact Brand Knowledge does not have stops and asks. Answer by typing, speaking or dropping in a file, and the fact is verified from then on.

            Frequently asked questions

            What is flowgen Brand Intelligence?

            flowgen Brand Intelligence shows what AI believes about your brand and manages the facts it should trust. Perception finds the themes AI repeatedly associates with your brand and traces them to their sources. Accuracy checks every statement AI makes about your products against verified facts and prepares the fix. Knowledge holds those verified facts, each with its source and status.

            How is Perception different from sentiment analysis?

            Sentiment tells you whether AI sounds positive or negative. Perception shows what AI actually believes about your brand, why that story exists, and what to change.

            How is Perception different from Accuracy?

            Perception finds the stories that repeat and where they come from. Accuracy checks each individual statement against a verified fact in Knowledge and drafts the correction. They read the same AI answers.

            What counts as a verified brand fact?

            A fact your team has approved in Knowledge, such as a specification, a price or a policy. You decide what is verified, every fact shows the source it came from, and Accuracy never decides on its own what is true.

            How do I add facts to Knowledge?

            Upload documents such as manuals, spec sheets, price lists and policies, or connect the sources you already keep. Ask us which connections are available for your workspace.

            What happens when a fact changes?

            Update the fact in Knowledge and the old value is retired. Accuracy flags AI answers that still quote the old value, and flowgen Analytics queues the pages and sources to correct.

            Can flowgen correct an AI answer directly?

            No. Each AI service decides what it says. flowgen helps you fix the pages and sources AI draws on, with flowgen Content Agent and flowgen Channel Agent, then flowgen Analytics checks whether the answer changed.

            What happens with errors on other websites?

            flowgen prepares a correction request for the site that spread the error. You decide whether to send it, and flowgen Analytics checks whether the answer changed afterwards.

            How often are answers collected and checked?

            It depends on your plan. Each collection and each check is dated, so you can see how a theme moved between runs and when a wrong statement first appeared and when it stopped.

            See what AI believes about your brand. Perplexity ChatGPT Claude Gemini Microsoft Copilot DeepSeek Google AI Overviews

            Find what’s helping, what’s missing, and what to change next.

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