flowgen Brand Guidelines
We've created the following guidelines to help you accurately and consistently represent our brand, without having to negotiate legal agreements for each use.
Naming
The name is one word and is always written in lowercase, in the logo and in running text, including at the start of a sentence. Treat product features as proper nouns (for example, "flowgen Performance").
Symbol
The symbol can stand alone where space is tight, such as app icons and avatars. Use it in its original shape and proportions, in black or white only.
Logo
The logo combines the symbol and the lowercase wordmark. Use it for most cases. Keep clear space around it equal to the height of the symbol, and do not recolor, stretch, or rearrange it.
Colors
The flowgen identity uses black and white. Use these two colors for the logo and for marketing materials.
Typography
flowgen uses Inter across product and marketing. Headlines are set in Medium with tight letter-spacing; body copy in Regular. Avoid Light weights and never stretch, condense or outline the type.
Questions about using the flowgen brand?
Ask us before using the logo or name in a way these guidelines do not cover.
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