GEO terms, defined precisely
The vocabulary of Generative Engine Optimization and AI Search, written to be quoted. Each term has a definition, why it matters, how it is measured and where it appears in flowgen.
Core
GEO
The work of making a brand easy for AI search to find, understand, trust and cite.
Answer Engine OptimizationAEO
Optimizing content so that answer engines select it when they compose a direct answer.
CoreAI Search
Search experiences that answer a question with one composed response instead of a list of links.
CoreLLM Optimization
Making information easy for large language models to retrieve, understand and repeat accurately.
CoreGenerative Engine Optimization
The full name of GEO: optimizing for engines that generate answers rather than list links.
Measurement
AI Visibility
The share of AI answers to relevant buyer questions that mention a brand.
MeasurementAI Citation
A source an AI platform names as the basis for part of its answer.
MeasurementCitation Share
The share of all citations for a set of questions that point to your own domain.
MeasurementAI Referral Traffic
Website visits that arrive from an AI platform, directly or after an AI answer.
MeasurementAI Brand Visibility
A brand’s overall presence across AI platforms: how often it is named, how it is described and whether it is recommended.
See these numbers for your own brand
One website address gives a first reading of visibility, citations and the gaps behind them.