Definition
Entity Authority describes how confidently an AI platform can identify a brand as a distinct entity and how much weight it gives the brand’s claims, based on how consistently and how widely those claims are confirmed. A brand with one name, one description and one set of facts repeated across its site, reviews, media and communities has high entity authority. A brand described three different ways has low authority however large it is.
Entity authority is built in two places: on the brand’s own pages, through consistent names, facts and structured data, and off them, through mentions in the sources the engines in that category already cite. Correcting a wrong claim at its source raises authority more than repeating the right claim on your own site again.
Why it matters
Engines repeat what several trusted sources agree on. Authority decides whose version of a fact the answer uses.
How it is measured
From entity consistency checks across your site and public sources, and from the citation frequency of the sources that mention you. flowgen AI Visibility reports it as Source Authority; Brand Knowledge keeps the facts consistent.
