From invisible to AI preferred
Five levels, six criteria. Use it to place your brand today, to agree what the next level requires, and to report progress in words leadership already understands.
Invisible
AI rarely names the brand. Competitors or no brand at all take the answer.
Discoverable
Named on some exploration questions. Pages exist but are rarely cited.
Citable
Your own pages are cited for the questions you cover. Gaps are known and ranked.
Authoritative
Independent sources confirm your facts. Brand Knowledge is aligned; errors are corrected at the source.
AI preferred
Named first on your core questions across platforms, measured every run, improved on a loop.
Criteria by level
Each row is one of the six criteria. Read across to find where you sit; a brand is usually at different levels on different rows.
| Criterion | 1 · Invisible | 2 · Discoverable | 3 · Citable | 4 · Authoritative | 5 · AI preferred |
|---|---|---|---|---|---|
| Visibility | Rarely named | Named on some exploration questions | Named on most covered questions | Named ahead of most competitors | Named first on core questions, every platform |
| Content | No pages answer buyer questions | Product pages only | Guides, comparisons and FAQs for covered topics | Every tracked question has a current page | Pages refreshed on a schedule from verified facts |
| Citations | Never cited | Cited occasionally | Own pages cited for covered questions | Cited alongside independent sources | Cited first; sources agree with you |
| Authority | No independent mentions | A few reviews | Mentions in the sources your category cites | Facts confirmed by several trusted sources | Wrong claims corrected at the source as they appear |
| Measurement | None | Occasional manual checks | Tracked prompt set, dated runs | Before-and-after on every action | Visibility, citations and referral reviewed weekly |
| Automation | None | None | Opportunities ranked automatically | Drafts and corrections prepared for approval | Performance runs continuously with human approval |
Find your GEO maturity level
flowgen AI Visibility reads the six criteria from your website and AI answers, and shows the next level’s gaps.