Discover what customers ask AI and which questions are worth winning.
Customers no longer type a few keywords. They ask AI a full question, such as “What is the best cordless vacuum for pet hair?”, and act on the answer. flowgen Prompt Demand collects those questions for your category, scores each one as an opportunity and shows which to answer first.
flowgen Prompt Demand discovers what customers ask AI, ranks the questions worth winning, suggests how to answer each one, and hands the best ones to Content Agent.
Not a keyword list. A ranked list of questions worth winning.
Every question carries its demand, buying intent, who AI names, whether you are named and whether you have content for it. The score puts the best opportunity first.
Cordless vacuum
Buying stage: Comparing6 high-priority opportunitiesAI demand signal by platform
Relative index, 0–100Latest week
- ChatGPT86+8
- Gemini61+5
- Perplexity47+6
- Claude33+4
Opportunities, by score
Demand · intent · competitor exposure · your visibility · content coverage- AI demandHigh
- Purchase intentVery high
- Competitor exposureHigh
- Your visibilityNot named
- Content coverageWeak
- AI demandHigh
- Purchase intentHigh
- Competitor exposureHigh
- Your visibilityNot named
- Content coverageWeak
- AI demandMedium
- Purchase intentHigh
- Competitor exposureMedium
- Your visibilityNamed
- Content coveragePartial
- AI demandHigh
- Purchase intentMedium
- Competitor exposureLow
- Your visibilityNot named
- Content coverageMissing
AI demand is a relative index built from observed questions and AI search patterns, not a count of prompts. The opportunity score combines demand, purchase intent, competitor exposure, your visibility, content coverage and business relevance.
Buying stage
What buyers want to know when they ask AI about “cordless vacuum”Buying stage
Situation mentioned
Topic map
How the topic branches into sub-topics and specific questions. Numbers show the opportunity score.How it works
Discover the questions customers ask AI
Prompt Demand collects the questions people ask AI about your category, from observed AI answers and the data you connect, and groups them by topic and buying stage. You see the actual wording customers use, not a keyword.
Score each question as an opportunity
Demand, purchase intent, competitor exposure, your visibility and content coverage combine into one score, so the list starts with the question worth winning first.
Track coverage by topic
See how many questions in each topic you already answer and are named for, and where the thin spots are growing week by week.
Send it into the flow
One click sends a question to flowgen Content Agent as a brief. flowgen Channel Agent publishes the content, and flowgen Analytics measures whether the answer changed and queues the next question.
What makes a question an opportunity
Six signals go into every score. A high-demand question that competitors already win and you have no content for sits at the top of the list.
AI demand
How often the question, and questions like it, come up in AI search. A relative index, not a prompt count.
Purchase intent
How close the question is to a buying decision: researching, comparing or ready to buy.
Competitor exposure
Which competitors AI names in the answer, and how consistently.
Your visibility
Whether AI names you, cites you, or leaves you out entirely.
Content coverage
Whether a page on your site answers the question well enough for AI to use it.
Business relevance
How closely the question matches the products and markets you actually want to grow.
Prioritize by buying stage, not by search volume
A question asked just before a purchase is worth more than general research. Prompt Demand separates them, so content goes where it changes decisions.
A buying stage for every question
Each question is tagged as researching, comparing or ready to buy, based on how it is phrased and what AI answers.
Situation and use case
Pets at home, a small apartment, allergies, carpets: the situations buyers mention become the angles your content should cover.
Content that matches the stage
A comparison question needs a comparison page, not a product page. Prompt Demand suggests the format, and Content Agent drafts it.
Priority by stage and demand
High-intent questions with high demand and no coverage come first. The rest wait their turn in the Optimize queue of flowgen Analytics.
See the questions competitors win and you don’t
For every question, Prompt Demand shows which brands AI names and which sources it cites, so the gap is specific enough to act on.
Competitor-only questions
The questions where a competitor is named in the answer and you are not, with the content they are cited for.
Sources behind their answers
The types of pages AI relies on for each question: product pages, guides, review sites or community threads.
Questions to defend
The questions you already win, watched for the moment a competitor starts to appear beside you.
Demand is estimated, and labelled as an estimate
Observable AI responses
Prompt Demand starts from what AI search experiences actually answer for the questions in your category.
Your connected data
Search queries, site search and customer questions you choose to connect add what your own buyers ask.
Topic and question clusters
Related questions are grouped by topic and intent, so content can be planned cluster by cluster.
Competitor questions
The questions where competitors are named in the answer and your brand is not.
Purchase-intent questions
The questions that signal evaluation or purchase, separated from general research.
Aggregated by design
Reports are aggregated by topic and question. They do not identify individual people.
Read more about flowgen Prompt Demand
Why AI search leaves your company out of the answer
When a buyer asks AI for suppliers and you are not mentioned, the cause is usually one of four things.
What GEO is, and how it differs from SEO
GEO builds on SEO, and it asks a different question: not where you rank, but whether you are in the answer.
Frequently asked questions
What is flowgen Prompt Demand?
flowgen Prompt Demand discovers what customers ask AI about your category, scores each question as an opportunity by demand, purchase intent, competitor exposure, your visibility and content coverage, and sends the best ones to flowgen Content Agent as a content brief.
How is Prompt Demand different from AI Visibility?
flowgen GEO Insight shows where your brand appears in AI answers today, and where it disappears. flowgen Prompt Demand starts from the customer: what they ask AI, how often, and at which buying stage, so you know which questions to win next. Both belong to the Discover stage: Visibility shows where you stand, Demand shows where to go.
Where do the questions come from?
From observed AI responses, public sources and the data you choose to connect, such as search queries or customer questions. flowgen does not claim exact prompt volumes.
What is the opportunity score?
A 0–100 score that combines AI demand, purchase intent, competitor exposure, your visibility, content coverage and business relevance. It ranks questions; it does not predict traffic.
What do I do with an opportunity?
Send it to flowgen Content Agent. The question, the competing sources and the verified facts to use become a brief and a draft, and flowgen Channel Agent publishes it after your approval.
Prompt Demand decides what to work on first
Discover the questions here. Understand in flowgen Brand Intelligence why AI answers them the way it does. Create the answer in flowgen Content Agent.
Find the questions worth winning
Find the opportunities. Create the content. Publish it. Measure the change. Improve again.