Growth Teams

A new acquisition channel you can measure

Growth teams already own search, paid and lifecycle. AI Search is the next channel, and it has a funnel of its own: the questions asked, the answers that name you, the visits that follow and the enquiries they become. flowgen gives the channel its numbers and the actions that move them.

Channel funnel · AI SearchIllustrative questions · demo data
QuestionStageWho AI names
  • Questions tracked in your categoryExplorationYou and competitors
  • Answers that recommend your brandRecommendationCompetitors only
  • Visits that follow an AI answerEvaluationNot named
  • Enquiries and sign-ups from those visitsAfter purchaseNo brand named
  • Pipeline attributed with the untouched-question comparisonAfter purchaseNo brand named

What flowgen does here

The same loop, told for the questions this group actually asks AI.

01Discover

Find the questions with demand and purchase intent where you are not recommended, ranked by opportunity score.

02Understand

See who wins each question and why: a missing page, a weak source or a wrong fact.

03Act

Ship the page or correction that closes the gap, through the channels you already run.

04Improve

Measure AI referral, branded demand and enquiries against dated actions, with untouched questions as the control.

The numbers that move first

Read before promising revenue in week one.

  • AI referral visits, measured on dated runs
  • Branded search and direct visits after a mention
  • Enquiries from AI-referred sessions

See the full metrics ladder

Start with your own questions Perplexity ChatGPT Claude Gemini Microsoft Copilot DeepSeek Google AI Overviews

One website address gives a first reading of where you are named, where competitors are, and what to do first.