02 · Strategy · Competitor and question analysis

Decide what to fix first.

Bring together the questions customers ask AI, the questions competitors win and the content you are missing, then set the order of what to do first.

Powered by AI Demand + Opportunity Engine

flowgenLumiHomeStrategyCordless vacuumLast 6 weeksDemo data

Cordless vacuum

Buying stage: Comparing6 high-priority opportunities
Questions found142+18
Opportunities17+5
You are named10/ 2442%
Competitors only9Content gap

AI demand signal by platform

Relative index, 0–100

Latest week

  • ChatGPT86+8
  • Gemini61+5
  • Perplexity47+6
  • Claude33+4

Opportunities, by score

Demand · intent · competitor exposure · your visibility · content coverage
01What is the best cordless vacuum for pet hair?Recommendation
  • AI demandHigh
  • Purchase intentVery high
  • Competitor exposureHigh
  • Your visibilityNot named
  • Content coverageWeak
92Opportunity score
02What vacuum is best for people with allergies?Use case
  • AI demandHigh
  • Purchase intentHigh
  • Competitor exposureHigh
  • Your visibilityNot named
  • Content coverageWeak
81Opportunity score
03Which vacuum cleaner is best for apartments?Comparison
  • AI demandMedium
  • Purchase intentHigh
  • Competitor exposureMedium
  • Your visibilityNamed
  • Content coveragePartial
74Opportunity score
04Cordless vacuum or robot vacuum: which is better?Comparison
  • AI demandHigh
  • Purchase intentMedium
  • Competitor exposureLow
  • Your visibilityNot named
  • Content coverageMissing
66Opportunity score

AI demand is a relative index built from observed questions and AI search patterns, not a count of prompts. The opportunity score combines demand, purchase intent, competitor exposure, your visibility, content coverage and business relevance.

01ProblemWithout an order, everything is first

You cannot answer a question you never saw

Customers no longer type a few keywords. They ask AI a full question, such as “What is the best cordless vacuum for pet hair?”, and act on the answer.

The questions stay hidden

No report tells you which questions buyers ask AI about your category, in their own words. If you do not know the question, you cannot answer it.

Competitors win while you watch

On 9 of 24 tracked questions a competitor is named in the answer and you are not. Without a list, every lost question stays invisible.

Everything looks equally urgent

A GEO diagnosis returns dozens of fixes. Without a score, content is planned by hunch and the first month goes to the wrong page.

02What flowgen analyzesSix inputs, one ranked list

From the diagnosis to the questions worth winning

Strategy takes the diagnosis from Discover, adds what customers ask AI and which questions competitors win, and scores every question.

01

Buyer Questions

The actual wording customers use when they ask AI about your category.

02

Prompt Demand

How often a question, and questions like it, comes up: a relative index, not a prompt count.

03

Competitor Gap

The questions where a competitor is named in the answer and you are not.

04

Content Gap

The questions no page on your site answers well enough for AI to use it.

05

Citation Source

The sources AI cites for each question, and whether yours is one of them.

06

Opportunity Score

Demand, intent, competitor exposure, visibility and coverage in one 0–100 score.

Competitor Gap

Who is named for each question, and where you are not

YouHomeMateCleanPro
Best robot vacuum for pet hair
Robot vacuum for a small apartment
Quietest robot vacuum
Robot vacuum with self-emptying base
Robot vacuum under 500,000 won

Named on 2 of 5 questions · demo data

Share of voice per question, platform and topic, with the reason each lost question is lost: a missing page, a weak source or a wrong fact.

Competitor-only questions

The questions where a competitor is named in the answer and you are not, with the content they are cited for.

Sources behind their answers

The types of pages AI relies on for each question: product pages, guides, review sites or community threads.

Questions to defend

The questions you already win, watched for the moment a competitor starts to appear beside you.

03Product UIThe views behind the score

Buying stage and topic map

What buyers want to know when they ask AI about “cordless vacuum”, and how the topic branches into the questions that carry a score.

LumiHome · Buying stageDemo data

Buying stage

Researching44%
Comparing37%
Ready to buy19%

Situation mentioned

Pets at home39%
Small apartment31%
Allergies18%
Carpets12%

A question asked just before a purchase is worth more than general research. Each question is tagged as researching, comparing or ready to buy.

LumiHome · Topic mapDemo data
cordless vacuum for pet hair92anti-tangle brush for long hair58 for small apartments74lightweight with a wall mount46 vs robot vacuum66when one is enough33

How the topic branches into sub-topics and specific questions. Numbers show the opportunity score.

04How it worksFind → Score → Prioritize → Hand off

Find the questions customers ask AI

flowgen collects the questions people ask AI about your category, from observed AI answers and the data you connect, and groups them by topic and buying stage. You see the actual wording customers use, not a keyword.

Score each question as an opportunity

Demand, purchase intent, competitor exposure, your visibility and content coverage combine into one score, so the list starts with the question worth winning first.

Track coverage by topic

See how many questions in each topic you already answer and are named for, and where the thin spots are growing week by week.

Hand it to the next stage

One click hands a question to Create as a brief. Distribute publishes the content, Measure checks whether the answer changed, and Optimize queues the next question.

From score to order

Every fix is placed by how urgent it is and how much it is expected to change the answer. The top-right corner is what you do first.

Urgency Expected effect High High Low
Do first 01AI Visibility 02Citation Sources 03Authority Content 04Technical GEO 05Backlinks
  1. 01
    AI VisibilityNot named on 14 of 24 tracked questions. The largest gap, and the one every other fix feeds.
  2. 02
    Citation SourcesReview sites and communities are cited; your pages are not. Make the page AI should have cited.
  3. 03
    Authority ContentComparison and FAQ pages are missing for 9 competitor-only questions.
  4. 04
    Technical GEOScore 88. A few schema fixes, no rebuild: quick, but it changes little on its own.
  5. 05
    BacklinksMoves slowly, so it starts once the content worth linking to exists.

Illustrative example The actual order differs for every company; it is set from your diagnosis.

05Core capabilitiesWhat makes a question an opportunity

Six signals go into every score

A high-demand question that competitors already win and you have no content for sits at the top of the list.

AI demand

How often the question, and questions like it, come up in AI search. A relative index, not a prompt count.

Purchase intent

How close the question is to a buying decision: researching, comparing or ready to buy.

Competitor exposure

Which competitors AI names in the answer, and how consistently.

Your visibility

Whether AI names you, cites you, or leaves you out entirely.

Content coverage

Whether a page on your site answers the question well enough for AI to use it.

Business relevance

How closely the question matches the products and markets you actually want to grow.

Prioritize by buying stage, not by search volume

A question asked just before a purchase is worth more than general research. Strategy separates them, so content goes where it changes decisions.

A buying stage for every question

Each question is tagged as researching, comparing or ready to buy, based on how it is phrased and what AI answers.

Situation and use case

Pets at home, a small apartment, allergies, carpets: the situations buyers mention become the angles your content should cover.

Content that matches the stage

A comparison question needs a comparison page, not a product page. Strategy suggests the format; Create drafts it.

Priority by stage and demand

High-intent questions with high demand and no coverage come first. The rest wait their turn in the Optimize queue.

06ExampleLumiHome: from 24 questions to the first three

One report, one order of work

A cordless-vacuum brand named on 10 of 24 tracked questions. The report ranks the rest, and the top three go to Create.

Opportunity report

Start from a ranked list, not a blank page

Get a report with the questions customers ask AI in your category, each scored as an opportunity and ready to hand to Create.

Get a sample report
Ranked queue

What to do first, ranked by expected effect

01Robot vacuum under 500,000 wonNo page answers it · high demand92
02Quietest robot vacuumCompetitors cited · weak source84
03Robot vacuum for a small apartmentPartial page · outdated spec77
04Filter replacement intervalWrong fact repeated by 2 sources61

Opportunity score 0–100 · demo data

Demand, purchase intent, competitor exposure, your visibility and content coverage combined into one score, so the queue has an order.

The walk-through

24 tracked questions9 competitor-only6 high priority3 sent to Create
  1. 1Discover found LumiHome named on 10 of 24 tracked questions; on 9, only HomeMate or CleanPro is named.
  2. 2Strategy scored all 24. Six crossed the high-priority line: high demand, buying intent and no page that answers them.
  3. 3The top three went to Create as briefs. The rest wait in the queue until Measure shows whether the first answers changed.

Illustrative example Demo company and demo numbers.

07MetricsWhat Strategy reports

Counts, not promises

How many questions were found, how many are worth winning, how many name you and how many name only competitors. The numbers below are demo data.

Questions found142+18 in 6 weeks

Questions customers ask AI about the category, grouped by topic.

Opportunities17+5 in 6 weeks

Questions above the score line, ready to hand to Create.

You are named10/ 2442% of tracked questions

Tracked questions where AI names you in the answer.

Competitors only9Content gap

Tracked questions where only a competitor is named.

Demo data A change in these counts after an action is a clue, not proof. Measure checks whether the answer itself changed.

Honest about the numbers

Demand is estimated, and labelled as an estimate

Observable AI responses

Strategy starts from what AI search actually answers for the questions in your category.

Your connected data

Search queries, site search and customer questions you choose to connect add what your own buyers ask.

Topic and question clusters

Related questions are grouped by topic and intent, so content can be planned cluster by cluster.

Competitor questions

The questions where competitors are named in the answer and your brand is not.

Purchase-intent questions

The questions that signal evaluation or purchase, separated from general research.

Aggregated by design

Reports are aggregated by topic and question. They do not identify individual people.

Frequently asked questions

What does the Strategy stage do?

It takes the diagnosis from Discover, adds what customers ask AI and which questions competitors win, scores every question as an opportunity and sets the order of what to fix first.

Where do the questions come from?

From observed AI responses, public sources and the data you choose to connect, such as search queries or customer questions. flowgen does not claim exact prompt volumes.

What is the opportunity score?

A 0–100 score that combines AI demand, purchase intent, competitor exposure, your visibility, content coverage and business relevance. It ranks questions; it does not predict traffic.

What happens to an opportunity?

It goes to Create as a brief: the question, the competing sources and the verified facts to use. Distribute publishes the content after your approval, and Measure checks whether the answer changed.

Is your name in the answer when AI describes your industry?

Start by checking your current GEO status.